Who is Alberto Araya? - A Technology and E-commerce Expert

Full NameAlberto F. Araya
LocationPound Ridge, United States of America
EducationMaster's degree in Computer Science, Pace University; BA in Computer Science, Iona University
Professional ExperienceOver 22 years in e-commerce website development and Salesforce implementations
LanguagesEnglish, Spanish
CertificationsSalesforce Certified Administrator, Certified Developer (Salesforce Commerce Cloud), Certified User (NetSuite)
Volunteer WorkTreasurer and Chair of the Committee on the Board at Iona University Alumni Board
Notable ProjectsAgaci re-platforming to Demandware
Honors & AwardsAlumni Board of Directors - Treasurer at Iona College

Alberto Araya embarked on his professional journey after completing his Bachelor of Arts in Computer Science at Iona University, a reputable institution known for its strong alumni network and commitment to providing a comprehensive education. He furthered his expertise by pursuing a Master's degree in Computer Science at Pace University from September 2002 to May 2006, where he honed his skills in software development and system architecture.

Professional Journey

Alberto's career is marked by significant contributions to the field of e-commerce and Salesforce Commerce. He began as a Sr. Architect and Demandware Developer at Barneys New York, where he played a pivotal role in integrating various payment and order management systems, contributing to the successful re-launch of Barney's website and the launch of Barneyswarehouse.com.

He then moved on to roles that further showcased his expertise in Demandware and Salesforce Commerce Cloud, including positions at Maclaren, Fluid, SapientNitro, and Lyons Consulting Group. At SapientNitro, he worked on notable projects for Diesel, Godiva, NBTY, and Coach, demonstrating his ability to lead re-platforming efforts and provide strategic guidance on e-commerce platforms.

Alberto's leadership skills were further recognized in his role as Principal Salesforce Commerce Solution Architect at Cognizant and Acumen Solutions, where he managed projects for high-profile clients like Coty, Newell, Jarden, and Steelcase. His work at Deloitte as an Enterprise Architect (Salesforce Commerce Technologies) solidified his reputation as a visionary in digital transformation, leading projects for clients such as Lulu Lemon Spain and Disney.

In September 2022, Alberto took on the role of Director of Salesforce Commerce and System Architecture at Capitol Lighting, where he was instrumental in creating a comprehensive technology roadmap and optimizing IT operations through the use of AI.

Volunteer Work and Recognition

Alberto has also dedicated time to volunteer work, serving on the Alumni Board of Directors at Iona University, where he held positions as Treasurer and Chair of the Committee on the Board. His commitment to his alma mater and the broader community is a testament to his leadership and dedication.

Certifications and Skills

Alberto holds several certifications, including Salesforce Certified Administrator, Certified Developer (Salesforce Commerce Cloud), and Certified User (NetSuite), which underscore his expertise in Salesforce and e-commerce technologies.


Alberto Araya's career is a testament to his expertise in e-commerce and Salesforce Commerce Cloud, marked by significant achievements and contributions to major brands. His leadership, strategic vision, and commitment to professional development have made him a respected figure in the technology and e-commerce sectors.